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26.
Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z48s.
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27.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Computer file Computer file; Format: electronic
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 Z48s 2013.
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28.
Strategic Marketing / David W Cravens, Nigel F Piercy by Series: McGraw-Hill\Irwin Series in Marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reference Stacks 658.802 C898s, ...
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29.
Strategic Marketing / David W., Cravens by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill Irwin, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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30.
Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.802 C898s, ...
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31.
Study guide to accompany Staton\Etzel\Walker Fundamentals of marketing / Thomas J. Adams by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, Inc., 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A218s 1991.
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