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1.
Bottom-up marketing / AI Ries, Jack Trout by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R559b.
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2.
Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 C987.
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3.
Fundamentals of marketing / William J Stanton, Michael J Etzel, Bruce J by
Edition: 10th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw- Hill, Inc, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 S792f, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 S792f.
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4.
Fundamentals of marketing / William J Stanton, Michael J Etzel, Bruce J Walker by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, Inc., 1991
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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5.
Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin McGraw-Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
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6.
Handbook of international direct marketing / edited by John Dillon by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : McGraw-Hill Book Company Ltd., 1976
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 H236.
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7.
Instructor's manual to accompany Stanton\Etzel\Walker : Fundamentals of marketing / William J. Staton, Michael J. Etzel, Bruce J. Walker by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Companies, Inc., 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 S792fi.
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8.
Instructor's Manual to accompany Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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9.
International Marketing / Philip R Cateora, John L Graham by Series: McGraw-Hill\Irwin Series in Marketing
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (5)Location, call number: General Stacks 658.848 C359i, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.848 C359i.
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10.
International marketing / Philip R Cateora, John L Graham by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Companies, Inc, 2002
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (19)Location, call number: General Stacks 658.848 C359i, ... Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
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11.
Marketing : concepts and cases / Michael J [et...al] Etzel by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 M345, ...
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12.
Marketing : practices and principles / Ralph E Mason, Patricia Mink Rath, Herbert L Ross by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1980
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M411m.
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13.
Marketing / Courtland L. Bovee, Thill by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (14)Location, call number: General Stacks 658.8 B783m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 B783m.
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14.
The Marketing Game : with student cd-rom / Charlotte H Mason, William D Perreault by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 M399m, ...
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15.
Marketing research : an applied approach / Thomas C. Kinnear, James R by Series: McGraw-Hill series in marketing ; .
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1983
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 K55m.
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17.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt by Series: McGraw-Hill series in marketing and advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1963
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 L933m.
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18.
Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z48s.
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19.
Strategic Marketing / David W., Cravens by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill Irwin, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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20.
Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.802 C898s, ...
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21.
Study guide to accompany Staton\Etzel\Walker Fundamentals of marketing / Thomas J. Adams by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, Inc., 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A218s 1991.
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