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	1.	Fundamentals of marketing / William J Stanton, Michael J Etzel, Bruce J by Stanton, William J Etzel, Michael J Walker, Bruce J Edition: 10th. ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw- Hill, Inc, 1994 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 S792f, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 S792f. Lists: Marketing. Place hold Request article
	2.	Marketing / Courtland L. Bovee, Thill by Bovee, Courtland L Thill, John V Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill, 1992 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (14)Location, call number: General Stacks 658.8 B783m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 B783m. Lists: Marketing. Place hold Request article
	3.	Marketing Management : strategies and programs / Joseph P. Guiltinan by Guiltinan, Joseph P., etal Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Companies, Inc., 1996 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 G953m. Lists: Management, Marketing. Request article
	4.	Marketing research / Donald R. Cooper, Pamela S. Schindler. by Cooper, Donald R Schindler, Pamela S Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill/Irwin, c2006 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/3 C778m 2006. Lists: Marketing. Request article
	5.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. Material type: Computer file; Format: electronic Publication details: New York : McGraw-Hill Irwin, c2013 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 Z48s 2013. Lists: Marketing. Request article
	6.	Strategic Marketing / David W Cravens, Nigel F Piercy by Cravens, David W Piercy, Nigel F Series: McGraw-Hill\Irwin Series in Marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill, 2006 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reference Stacks 658.802 C898s, ... Lists: Management, Marketing. Request article

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