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	1.	Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh by Sheth, Jagdish N Parvatiyar, Atul Shainesh, G Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 C987. Lists: Human resource Management, Management, Marketing. Place hold Request article
	2.	Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson by Johansson, Johny K Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Irwin McGraw-Hill, 2000 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g. Lists: Human resource Management, Management, Marketing. Place hold Request article
	3.	Marketing Management : strategies and programs / Joseph P. Guiltinan by Guiltinan, Joseph P., etal Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Companies, Inc., 1996 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 G953m. Lists: Management, Marketing. Request article
	4.	Strategic Marketing / David W Cravens, Nigel F Piercy by Cravens, David W Piercy, Nigel F Series: McGraw-Hill\Irwin Series in Marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill, 2006 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reference Stacks 658.802 C898s, ... Lists: Management, Marketing. Request article
	5.	Strategic Marketing / David W., Cravens by Cravens, David W.,; Piercy, Nigel F Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill Irwin, 2003 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s. Lists: Management, Marketing. Place hold Request article

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