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1.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River : Pearson Education, 2007
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 S333c.
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2.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education/Prentice Hall, c2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 S333c 2010.
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3.
International Marketing Strategy / Frank Bradley by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow : Pearson Education Limited, 2002
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.848 B811i.
4.
Marketing : an introduction / Gary Armstrong by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.801 A735m, ...
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5.
Marketing : An introduction / Gary, Armstrong by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: India : Pearson Education Asia, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A735m.
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6.
Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8401771 K87m.
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7.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom: Pearson Education Limited, 2022
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 338.4791068 K374m.
8.
Marketing Management / Philip kotler by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: India : Pearson Education Asia, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 K87m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K87m. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (4).
9.
Marketing Research : an applied orientation / Naresh K Malhotra by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Singapore : Pearson education, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M236m.
10.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (11)Location, call number: General Stacks 658.8001 K87p, ... Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
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11.
Principles of Marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow : Pearson Education, 2001
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8001 K87p.
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