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1.
Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. by
Edition: 15 [edition].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2016]
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K874m 2016.
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2.
Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Pearson Education, 2008
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 658 K17s.
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3.
Strategic Brand Management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.4012 K29s, ...
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4.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 K2919s 2013.
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5.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2015
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.827 K2919b 2015.
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