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1.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Englewood Cliffs, NJ : Prentice-Hall, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.802 U72a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.802 U72a.
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2.
Cases in Strategic Marketing / David Rosenthal, Lew G Brown by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R795c.
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3.
The Complete idiot's guide to marketing basics / Sarah White by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 W582t.
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4.
Consumer behavior : advances and applications in marketing / Robert East by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 E13c.
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5.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education/Prentice Hall, c2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 S333c 2010.
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6.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall c2008
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.872 L111e 2008.
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7.
E-marketing / Judy Strauss, Raymond Fraust by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Side River, New Jersey : Prentice Hall, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (20)Location, call number: General Stacks 658.002854678 S912e, ... Not available: Library, Independent University, Bangladesh (IUB): Checked out (1). Library, Independent University, Bangladesh (IUB): Withdrawn (4).
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8.
The Essence of Marketing Research / Peter M Chisnall by Series: Essence of Management Series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.84 C542e.
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9.
European casebook on principles of marketing / Jim Saker, Gareth Smith by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice-Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8009 P954.
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10.
Global marketing management / Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 K26g, ...
11.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 O58i. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 O58i.
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12.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India, 1993
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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13.
Marketing : an introduction : instructor's resource manual / Philip Kotler, Gary Armstrong by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8001 K87m.
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14.
Marketing Management / Philip kotler, Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (12)Location, call number: General Stacks 658.802 K87m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 658.802 K87m, ...
15.
Marketing management / Philip Kotler by
Edition: The Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2000
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 K87m.
16.
Marketing management : analysis, planning, implementation, and control / Philip Kotler by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (6)Location, call number: General Stacks 658.8 K87m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 K87m.
17.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 14th [ed.]
Material type: Computer file Computer file; Format: electronic
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 658.8 K87m 2012.
18.
Marketing on the internet : principles of online marketing / Judy Strauss, Raymond Frost by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentice Hall, 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8002854678 S912m, ...
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19.
Marketing Research : an applied orientation / Naresh K Malhotra by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: Book Cart 658.83 M249m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M249m.
20.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice Hall of India Pvt. Ltd., 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.83 T918m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 T918m.
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21.
Marketing research / David J. Luck, Ronald S. Rubin by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice Hall of India Private Limited, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.83 L941m, ...
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22.
Multinational marketing management / Warren J Keegan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Englewood Cliffs, NJ : Prentice-Hall Inc., 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.848 K26m, ... Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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23.
Principles of global marketing / Warren J. Keegan, Mark C. Green by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 K26p.
24.
Principles of Marketing / Philip Kotler and Gary Armstrong by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 658.8001 K87p, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reference Stacks 658.8001 K87p, ... Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (6).
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25.
Principles of marketing : a South Asian perspective / Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Prentice Hall, 2010
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8001 K87p.
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