Amazon cover image
Image from Amazon.com

Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.

By: Material type: TextTextSeries: Wiley and SAS business seriesPublisher: Hoboken, New Jersey : Wiley, [2014]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119204183
  • 1119204186
  • 9781118892718
  • 1118892712
  • 9781118892749
  • 1118892747
  • 9781306685030
  • 1306685036
Subject(s): Genre/Form: Additional physical formats: Print version:: Analytics in a big data world.DDC classification:
  • 658.4/038 23
LOC classification:
  • HD30.215
Online resources:
Contents:
Big Data and Analytics -- Data Collection, Sampling, and Preprocessing -- Predictive Analytics -- Descriptive Analytics -- Survival Analysis -- Social Network Analytics -- Analytics: Putting It All to Work -- Example Applications.
Summary: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really...
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Print version record and CIP data provided by publisher.

Includes bibliographical references and index.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really...

Big Data and Analytics -- Data Collection, Sampling, and Preprocessing -- Predictive Analytics -- Descriptive Analytics -- Survival Analysis -- Social Network Analytics -- Analytics: Putting It All to Work -- Example Applications.

Economics