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1.
Cases in Strategic Marketing / David Rosenthal, Lew G Brown by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R795c.
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2.
Cross-Cultural business behavior : marketing, negotiating and managing across cultures / Richard R. Gesteland by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Viva Books Private Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 G393c.
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3.
Exploring Marketing Research / William G Zikmund by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort Worth : Harcourt College Publishers, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z68e.
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4.
Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin McGraw-Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
5.
Handbook of Relationship marketing / Jagdish N Sheth, Atul (editors) Parvatiyar by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Resoponse Books, 2000
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658 H236.
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6.
How to Write a Marketing Plan / John Westwood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 W538h.
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7.
Instructor's Manual to accompany Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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8.
Marketing : An introduction / Gary, Armstrong by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: India : Pearson Education Asia, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A735m.
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9.
Marketing in India : Cases and Readings / S. Neelamegham by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Vikas Publishing House Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80954 N375m.
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10.
Marketing management / Philip Kotler by
Edition: The Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2000
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 K87m.
11.
Marketing Strategy and Management / Michael J. Baker by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Hampshire : Macmillan Press Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (23)Location, call number: General Stacks 658.802 B167m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 658.802 B167m, ...
12.
Modern Marketing Management / B.S Bhatia, G.S (editors) Batra by Series: Encyclopedia of Business Management - 3
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Deep and Deep Publications Private Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M689.
13.
Pharmaceutical packaging technology/ edited by D A Dean , E R Evans and I H Hall by
Edition: 1st ed.
Material type: Text Text
Publication details: London: Taylor & Francis, 2000
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Pharmacy Corner 615.18 P5361.
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14.
Preparing the marketing plan / David Parmerlee by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: illinois : NTC Business Books., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 P253p.
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15.
Safe water systems for the developing world : a handbook for implementing household-based water treatment and safe storage projects / Centers for Disease Control and Prevention. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: [Atlanta, Ga] : Dept. of Health & Human Services Centers for Disease Control and Prevention, [2000]
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 628.1091724 S1281 2000.
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16.
Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z48s.
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17.
Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.802 C898s, ...
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18.
TechnoBrands : how to create and use brand identity to market, advertise and sell technology products / Chuck Pettis by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Viva Books Private Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 P511t.
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19.
TheMarketing Research Guide / Robert E.[et...al] Stevens by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Viva Books Private Limited, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 S844m.
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20.
Value-added public relations : the secret weapon of integrated marketing / Thomas L Haaris by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Illinois : NTC business books, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.2 H313v.
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