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Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.].

Contributor(s): Material type: TextTextPublication details: New Delhi ; Kogan Page India Private Ltd: Kogan Page, 2010.Description: xiv, 329 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780749450694
Subject(s): DDC classification:
  • 332.10688 22
List(s) this item appears in: Marketing | Management | Human resource Management
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book's CD/DVD Book's CD/DVD Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 332.10688 K44 (Browse shelf(Opens below)) 1 Available CD00950
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks Reference 332.10688 K44 2010 (Browse shelf(Opens below)) 01 Not For Loan (Restricted Access) 019994
Total holds: 0

Includes bibliographical references (p. 324-326) and index.

Marketing