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	1.	Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III and Arun Kumar Jain. by Thompson, Arthur A, 1940- Peteraf, Margaret A Gamble, John E Strickland III, A. J Jain, Arun Kumar Edition: Nineteenth Edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Education (India), 2014 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.4012 T467c 2014. Request article
	2.	Strategic brand management / Richard Elliott, Larry Percy. by Elliott, Richard H Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Oxford University Press, 2007 Online access: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: General Stacks 658.827 E46s 2007. Lists: Management. Request article
	3.	No cover image available Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. by Barney, Jay B Hesterly, William S Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice Hall of India, c2008 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.4012 B261 2008. Lists: Business, Management. Place hold Request article

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