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Competitive quality strategies / Pierre Maillard.

By: Material type: TextTextSeries: Focus series in automation & controlPublication details: London : ISTE ; Hoboken, NJ : John Wiley & Sons, 2013.Description: 1 online resource (xiv, 157 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118644454
  • 111864445X
  • 9781118644652
  • 1118644654
  • 9781118644294
  • 1118644298
  • 9781848214514
  • 1848214510
  • 9781118644454
Subject(s): Genre/Form: Additional physical formats: Print version:: Competitive quality strategies.DDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .M35 2013eb
Online resources:
Contents:
General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.
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General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.

Online resource; title from pdf information screen (Ebsco, viewed February 7, 2013).

Includes bibliographical references and index.

General Management