| 000 | 00750nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 00000226 | ||
| 008 | 110328s1988 a g 000 0 eng d | ||
| 020 | _a0534084540 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1072 _219 |
| 100 | 1 | _aFletcher; Alan D | |
| 245 | 0 | 0 |
_aFundamental of advertising research / _c Fletcher, Thomas A Bowers |
| 250 | _a3rd ed. | ||
| 260 |
_aBelmont, California : _bWadsworth Publishing Company, _c1988. |
||
| 300 |
_axiii, 322 p. : _bill. |
||
| 504 | _aIncludes bibliographical references. | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1993-08-09 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 650 | 2 | 7 |
_aResearch _2Spines |
| 653 | 0 | 0 | _aAdvertising |
| 700 | 1 | _aBowers, Thomas A | |
| 999 |
_c10095 _d10095 |
||