000 00650nam a2200229 a 4500
001 00000453
008 110328s1990 ilua g 000 0 eng d
020 _a0256068658
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aMcCarthy, E. Jerome
245 0 0 _aBasic marketing :
_ba management approach /
_cE. Jerome McCarthy, William D Perreault
250 _a10th ed.
260 _aHomewood, IL :
_bIRWIN,
_c1990.
300 _axviii, 734 p. :
_bill.
520 0 _aBusiness
556 _a1993-10-13
650 1 7 _aMarketing
_2Spines
700 1 _aPerreault, William D
999 _c10322
_d10322
526 _bgm