| 000 | 00745nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00000976 | ||
| 008 | 110328s1991 ilua g 000 0 eng d | ||
| 020 | _a0256087938 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.802 _219 |
| 100 | 1 | _aCravens, David W | |
| 245 | 0 | 0 |
_aStrategic marketing / _cDavid W Cravens |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIRWIN, _c1991. |
||
| 300 |
_axxvii, 833 p. : _bill. ; _c24.2 cm. |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a1994-06-16 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 2 | 7 |
_aDecision making _2Spines |
| 650 | 2 | 7 |
_aManagement _2Spines |
| 830 | 0 | _aThe Irwin series in marketing | |
| 999 |
_c10845 _d10845 |
||
| 526 | _bmkt | ||