| 000 | 00683nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 00001016 | ||
| 008 | 110328s1973 ilua g 000 0 eng d | ||
| 020 | _a0256014027 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 0 | 0 |
_aAdvertising principles and problems / _cCharles J. Dirksen, Arthur Kroeger |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Illinois : _bRicard D. Irwin, _c1973. |
||
| 300 |
_axiii, 655 p. : _bill. ; _c23.5 cm. |
||
| 504 | _aBibliography : p.637-640 | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1994-08-11 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 700 | 1 | _aKroeger, Arthur | |
| 999 |
_c10885 _d10885 |
||