| 000 | 00801nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00003329 | ||
| 008 | 110328s1994 ilua g 000 0 eng d | ||
| 020 | _a025613412X | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aArens, William F. | |
| 245 | 0 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovee |
| 250 | _a5th ed. | ||
| 260 |
_aBurr Ridge, IL. : _bIRWIN, _c1994. |
||
| 300 |
_axxx, 573+ (47) p. : _bill. ; _c28.5 cm. |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1997-07-21 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 700 | 1 | _aBovee, Courtland L. | |
| 830 | 0 | _aThe Irwin series in marketing | |
| 999 |
_c11539 _d11539 |
||
| 526 | _bmkt | ||