| 000 | 00713nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 00003698 | ||
| 008 | 110328s1994 ilua g 000 0 eng d | ||
| 020 | _a0256132216 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _c1994. |
||
| 300 |
_axxviii, 787 p. : _bill. ; _c25 cm. |
||
| 520 | 0 | _aBusiness | |
| 556 | _a1997-10-22 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 | _aHartley, Steven W. | |
| 700 | 1 | _aRudelius, William | |
| 999 |
_c11908 _d11908 |
||
| 942 | 0 | 0 | _02 |
| 526 | _bmkt | ||