000 00867nam a2200277 a 4500
001 00003768
008 110328s1994 a g 000 0 eng d
020 _a18615222071784.15
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.5
_219
100 1 _aDoole, Isobel
245 0 0 _aInternational marketing strategy :
_banalysis, development and implementation /
_cIsobel Doole, Robin Lowe, Chris Phillips
250 _a1st ed.
260 _aLondon :
_bInternational Thompson Business Press,
_c1994.
300 _axx, 508 p. :
_bill. ;
_c24 .5 cm.
504 _aIncludes index
520 0 _aBusiness
556 _a1998-01-05
650 1 7 _aMarketing
_2Spines
650 1 7 _aInternational markets
_2Spines
650 1 7 _aStrategic planning
_2Spines
700 1 _aLowe, Robin
700 1 _aPhillips, Chris
999 _c11978
_d11978
526 _bib