| 000 | 00728nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00003872 | ||
| 008 | 110328s1996 nyua g 000 0 eng d | ||
| 020 |
_a0314061223 : _cPound24.95 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.83 _219 |
| 100 | 1 | _aMcDaniel, Carl | |
| 245 | 0 | 0 |
_aContemporary marketing research / _cCarl McDaniel, Roger Gates |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bWest Publishing Company, _c1996. |
||
| 300 |
_axxxii, 783+38 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1998-04-19 | ||
| 650 | 1 | 7 |
_aMarketing research _2Spines |
| 700 | 1 | _aGates, Roger | |
| 999 |
_c12082 _d12082 |
||
| 526 | _bmkt | ||