000 00745nam a2200253 a 4500
001 00004345
008 110328s1974 nyua g 000 0 eng d
020 _a0070465274
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a659.10973
_219
100 1 _aNicosia, Francesco M.
245 0 0 _aAdvertising, management, and society :
_ba business point of view /
_cFrancesco M. Nicosia
250 _a1st ed.
260 _aNew York :
_bMcGraw-Hill Book company,
_c1974.
300 _axx, 386 p. :
_bill. ;
_c22 cm.
520 0 _aBusiness
556 _a1998-11-30
650 1 7 _aPublicity
_2Spines
650 1 7 _aManagement
_2Spines
650 2 7 _aAdvertising
_2Spines
651 4 _aUnited States
999 _c12606
_d12606
526 _bgm