| 000 | 01108nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 00013004 | ||
| 003 | BD-DhIUB | ||
| 005 | 20220701010702.0 | ||
| 008 | 111115s2007 ii abf b 001 0 eng | ||
| 020 | _a0199260001 | ||
| 020 | _a9780199260003 | ||
| 020 | _a0195692284 (pbk.) | ||
| 040 |
_aDLC _cBD-DhIUB |
||
| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2007 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aElliott, Richard H. _9483 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Elliott, Larry Percy. |
| 260 |
_aNew Delhi : _bOxford University Press, _c2007. |
||
| 300 |
_axiv, 265 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProduct management. _9484 |
|
| 650 | 0 |
_aStrategic planning. _9485 |
|
| 700 | 1 |
_aPercy, Larry. _9486 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c13054 _d13054 |
||