| 000 | 01125am aa2200265a 44500 | ||
|---|---|---|---|
| 001 | 00013050 | ||
| 005 | 20230823095059.0 | ||
| 008 | 120124s2012 njua b 001 0 eng | ||
| 020 | _a9780132102926 | ||
| 020 | _a0132102927 | ||
| 020 | _a9780273753360 (pbk) | ||
| 040 |
_aDLC _cBD-DhIUB |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2012 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th [ed.] | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
||
| 300 |
_axxii, 657, [127] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 999 |
_c13144 _d13144 |
||
| 526 | _bmkt | ||