| 000 | 00904nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 00013578 | ||
| 005 | 20230823095059.0 | ||
| 008 | 121001s2011 mau 001 0 eng | ||
| 010 | _a 2009041919 | ||
| 020 | _a9780073530031 (alk. paper) | ||
| 020 | _a0073530034 (alk. paper) | ||
| 040 |
_aDLC _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2011. |
||
| 263 | _a1111 | ||
| 300 | _ap. cm. | ||
| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 700 | 1 |
_aArens, William F. _tContemporary advertising. |
|
| 999 |
_c13620 _d13620 |
||
| 526 | _bmkt | ||