| 000 | 00667nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 00016185 | ||
| 005 | 20221124020002.0 | ||
| 008 | 141202s2013 maua b 001 0 eng | ||
| 020 | _a9788131756898 (hbk.) | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.827 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_axxiiii, 695 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 999 |
_c16185 _d16185 |
||
| 942 | 0 | 0 | _01 |