| 000 | 00834nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 00017026 | ||
| 005 | 20230823095149.0 | ||
| 008 | 151116s2014 nyuab b 001 0 eng | ||
| 020 | _a9789339204464 (alk. paper) | ||
| 020 | _a007352994X (alk. paper) | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.84 _222 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi,India : _bMcGraw-Hill Education Private Limited, _cc2014. |
||
| 300 |
_axxxiii, 622 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGilly, Mary C. | |
| 700 | 1 | _aGraham, John L. | |
| 999 |
_c17026 _d17026 |
||
| 526 | _bib | ||