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| 001 | 17512 | ||
| 005 | 20250423020003.0 | ||
| 008 | 160405s2011 enk b 001 0 eng | ||
| 020 | _a9780749462994 (pbk.) | ||
| 020 | _a074946299X (pbk.) | ||
| 020 | _a9780749463007 | ||
| 020 | _a0749463007 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
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| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 | _aHaig, Matt. | |
| 245 | 1 | 0 |
_aBrand failures : _bthe truth about the 100 biggest branding mistakes of all time / _cMatt Haig. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 |
_axiv, 242 p. ; _c22 cm. |
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| 500 | _aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand loyalty. | |
| 650 | 0 | _aBrand choice. | |
| 999 |
_c17515 _d17515 |
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| 526 | _bmkt | ||
| 942 | 0 | 0 | _01 |