| 000 | 00810nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 17516 | ||
| 005 | 20230823095438.0 | ||
| 008 | 160405s2013 nyuab b 001 0 eng | ||
| 020 | _a9780078029271 (pbk. : alk. paper) | ||
| 020 | _a0078029279 (pbk. : alk. paper) | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.84 _223 |
| 100 | 1 | _aAlon, Ilan. | |
| 245 | 1 | 0 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon, Eugene Jaffe, with Donata Vianelli. |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxi, 602 p. : _bill., maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _vCase studies. |
|
| 700 | 1 | _aJaffe, Eugene D. | |
| 700 | 1 | _aVianelli, Donata. | |
| 999 |
_c17519 _d17519 |
||
| 526 | _bgsg | ||