000 01121nam a2200229 a 4500
001 17766
005 20220701010812.0
008 170304s2012 caua b 001 0 eng
020 _a9781412987769 (pbk.)
020 _a9788132110132 (pbk.)
040 _aBD-DhIUB
_cBD-DhIUB
082 0 0 _a302.2301
_222
100 1 _aBerger, Arthur Asa,
_d1933-
245 1 0 _aMedia analysis techniques /
_cArthur Asa Berger.
250 _a4th ed.
260 _aThousand Oaks, Calif. :
_bSAGE,
_cc2012.
300 _axv, 260 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 247-251) and indexes.
505 0 _aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650 0 _aMass media
_xMethodology.
650 0 _aMass media criticism.
999 _c17767
_d17726