| 000 | 00949nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c17851 _d17810 |
||
| 001 | 17895 | ||
| 003 | BD-DhIUB | ||
| 005 | 20230823095100.0 | ||
| 008 | 170403s2010 ii b 000 0 eng | ||
| 020 | _c978-0-07-068216-0 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.83420973 _222 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Education Private Limited, _cc2010. |
||
| 300 |
_axi, 866 p. : _bill. ; _c27 cm. + 1 CD-ROM (4 3/4 in.). |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aMookerjee, Amit. | |
| 942 |
_2ddc _cBK |
||
| 526 | _bmkt | ||