000			01320nam a2200289 a 4500
001			21907
005			20240104130345.0
008			171105t20152015caua b 001 0 eng c
020			_a9789351509240
040			_aBD-DhIUB _cBD-DhIUB
100	1		_aTuten, Tracy L., _d1967- _eauthor.
245	1	0	_aSocial media marketing / _cTracy L. Tuten & Michael R. Solomon.
250			_a2nd edition.
264		1	_aLos Angeles : _bSage, _c[2015]
264		4	_c©2015
300			_axiv, 332 pages : _billustrations (some color) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aFoundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInternet marketing.
700	1		_aSolomon, Michael R., _eauthor.
999			_c21907 _d21866
526			_bcse