000			01769nam a2200313 a 4500
001			22010
005			20231206111332.0
008			180218s2014 nyu b 001 0 eng
020			_a9781137387738 (hard cover : alk. paper)
040			_aBD-DhIUB _cBD-DhIUB
082	0	0	_a658.45 _223
100	1		_aRagas, Matthew W., _d1977-
245	1	0	_aBusiness essentials for strategic communicators : _bcreating shared value for the organization and its stakeholders / _cMatthew W. Ragas and Ron Culp.
264		1	_aNew York, NY : _bPalgrave Macmillan, _c2014.
300			_axx, 211 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aForeword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors.
650		0	_aBusiness communication.
650		0	_aCorporate culture.
650		0	_aPublic relations.
650		0	_aFinance.
650		0	_aEconomics.
650		0	_aCommunication.
700	1		_aCulp, Ron, _d1947-
999			_c22010 _d21969
526			_bacc