| 000 | 00786nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00009128 | ||
| 008 | 110328s2001 maua g 000 0 eng d | ||
| 020 | _a0072314451 | ||
| 040 |
_aBD-Dh-IUB _cBD-Dh-IUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aBelch, George E | |
| 245 | 0 | 0 |
_aAdvertising and Promotion : _ban integrated marketing communications perspective / _cGeorge E Belch, Michael A Belch |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill\Irwin, _c2001. |
||
| 300 |
_axv,795p. : _billus ; _c29cm |
||
| 520 | 0 | _aBusiness | |
| 556 | _a10\23\03 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 650 | 1 | 7 |
_aSale _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 1 | 7 |
_aMarket forcasting _2Spines |
| 700 | 1 | _aBelch, Michael A | |
| 999 |
_c2245 _d2245 |
||
| 526 | _bmkt | ||