| 000 | 00878nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 23206 | ||
| 005 | 20230823095105.0 | ||
| 008 | 181023s2017 nju 001 0 eng | ||
| 020 | _a9781119341208 (cloth) | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing 4.0 : _bmoving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 | 3 | _aMarketing four point zero | |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2017] |
|
| 300 |
_axix, 184 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eauthor. |
|
| 700 | 1 |
_aSetiawan, Iwan, _eauthor. |
|
| 999 |
_c23232 _d23191 |
||
| 526 | _bmkt | ||