| 000 | 00685nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 23299 | ||
| 005 | 20230823095105.0 | ||
| 008 | 181223s2018 ii 000 1 eng d | ||
| 020 | _a9789352865611 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _a17th ed. | ||
| 260 |
_aIndai : _bPearson India Education services Pvt. Ltd., _cc2018. |
||
| 300 |
_axxii, 698 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aKotler, Philip. | |
| 999 |
_c23397 _d23356 |
||
| 526 | _bmkt | ||