| 000 | 00879nam\a2200253\a\4500 | ||
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| 001 | 27140 | ||
| 005 | 20230823095106.0 | ||
| 008 | 230406s2022 mau b 001 0 eng | ||
| 020 | _a971292363516 | ||
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_aDLC _beng _erda _cDLC _dBD-DhIUB |
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_a338.4791068 _223 _bK374m |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 250 | _aEighth edition. | ||
| 260 |
_aUnited Kingdom: _bPearson Education Limited, _c2022 |
||
| 300 | _apages cm | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 |
_aSBE _bmkt _lREF |
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| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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