| 000 | 00745nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00010751 | ||
| 008 | 110328s2003 ii a g 000 0 eng d | ||
| 020 |
_a0070474095 : _cTK600.00 |
||
| 040 |
_aBD-Dh-IUB _cBD-Dh-IUB |
||
| 082 | 0 | 4 |
_a658.834 _219 |
| 100 | 1 | _aParameswaran, M. G | |
| 245 | 0 | 0 |
_aUnderstanding Consumers : _bbuilding powerful brands using consumer research / _cM. G Parameswaran |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing Company Limited, _c2003. |
||
| 300 |
_axiii, 235p. : _billus ; _c29cm |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2005\07\20 | ||
| 650 | 1 | 7 |
_aConsumers _2Spines |
| 650 | 1 | 7 |
_aConsumer Behaviour _2Spines |
| 653 | 0 | 0 | _aBrand |
| 999 |
_c3864 _d3864 |
||
| 526 | _bib | ||