000 00734nam a2200265 a 4500
001 00011286
005 20251029192214.0
008 110328s2005 a g 000 0 eng d
020 _a0415356490 :
_cTK3502.54
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.802
_219
100 1 _aKitchen, Philip J [et...al]
245 0 0 _aA Reader in Marketing Communications /
_cPhilip J [et...al] Kitchen
250 _a1st ed.
260 _aLondon :
_bRoutledge,
_c2005.
300 _axviii, 273p. :
_billus ;
_c24cm
520 0 _aBusiness
556 _a2006\04\06
650 1 7 _aMarketing
_2Spines
653 0 0 _aSales Promotion
653 0 0 _aReader
653 0 0 _aCommunication
999 _c441
_d441
526 _bmc