| 000 | 00642nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 00007093 | ||
| 008 | 110328s2000 ii a g 000 0 eng d | ||
| 020 |
_a8175541091 : _cRs.395.00 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658 _219 |
| 100 | 1 | _aKapferer, Jean - Noel | |
| 245 | 0 | 0 |
_aStrategic brand management : _bcreating and sustaining brand equity long term / _cJean - Noel Kapferer |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bKogan Page India Pvt. Ltd., _c2000. |
||
| 300 |
_a443 p. : _bill. ; _c24 cm. |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2001-04-16 | ||
| 650 | 1 | 7 |
_aManagement _2Spines |
| 999 |
_c4597 _d4597 |
||