000 00670nam a2200241 a 4500
001 00007469
008 110328s1998 a g 000 0 eng d
020 _a1 86197 054 4 :
_cRs595.00
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aShaw, Robert
245 0 0 _aImproving Marketing Effectiveness /
_cRobert Shaw
250 _a1st ed.
260 _aLondon :
_bProfile books limited,
_c1998.
300 _avii, 244p. :
_bills ;
_c21cm.
490 1 _aTheEconomist Books
520 0 _aBusiness
556 _a2001-11-01
650 1 7 _aMarketings
_2Spines
830 0 _aTheEconomist Books
999 _c4973
_d4973
526 _bmkt