| 000 | 00782nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 00011374 | ||
| 008 | 110328s2005 maua g 000 0 eng d | ||
| 020 |
_a0072537744 : _cTK2316.00 |
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| 040 |
_aBD-DhIUB _cBD-DhIUB |
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| 082 | 0 | 4 |
_a658.827 _219 |
| 100 | 1 | _aDuncan, Tom | |
| 245 | 0 | 0 |
_aPrinciples of Advertising and IMC / _cTom Duncan |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill\Irwin, _c2005. |
||
| 300 |
_axxvii, 774p. : _billus ; _c27cm |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2006\07\18 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 650 | 1 | 7 |
_aSales _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 653 | 0 | 0 | _aBrands |
| 653 | 0 | 0 | _aSales Promotion |
| 653 | 0 | 0 | _aMarketing Communication |
| 653 | 0 | 0 | _aAdvertisement |
| 999 |
_c528 _d528 |
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| 526 | _bmc | ||