| 000 | 00928nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 00011375 | ||
| 005 | 20251029192215.0 | ||
| 008 | 110328s2004 ii a g 000 0 eng d | ||
| 020 |
_a0070581940 : _cTK770.25 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aBelch, George E | |
| 245 | 0 | 0 |
_aAdvertising and Promotion : _ban integrated marketing communications perspective / _cGeorge E Belch, Michael A Belch |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing Company Limited, _c2004. |
||
| 300 |
_axxvi, 843p. : _billus ; _c27cm |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2006\07\18 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 1 | 7 |
_aMarket Forcasting _2Spines |
| 650 | 1 | 7 |
_aSales _2Spines |
| 653 | 0 | 0 | _aMarketing Communication%Sales Promotion%Advertisement |
| 700 | 1 | _aBelch, Michael A | |
| 999 |
_c529 _d529 |
||
| 526 | _bib | ||