000			01905cam a22002298i 4500
001			54477
003			BD-DhIUB
005			20230914141218.0
008			200921s2021 enk b 001 0 eng
020			_a9780367143589 _q(hardback)
040			_cBD-DhIUB
082	0	0	_223 _a302.23095195 _bP2351u
100	0		_aPark, Hyesu, _eauthor.
245	1	0	_aUnderstanding hallyu : _bthe Korean wave through literature, webtoon, and mukbang / _cHyesu Park.
264		1	_aNew York, NY : _bRoutledge, _cc2021.
300			_a101 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"This book sheds light on the aspects of the Korean Wave and Korean media products less discussed - Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory"-- _cProvided by publisher.
650		0	_aMass media and culture _zKorea (South)
650		0	_aMass media _xSocial aspects _zKorea (South)
942			_2ddc _cBK _n0
999			_c54477 _d54436