000 00702nam a2200229 a 4500
001 00008001
008 110328s2002 a g 000 0 eng d
020 _a0030288924 :
_cTK.1527.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.84
_219
100 1 _aHoffman, K.Douglas,; Bateson, John E.G.
245 0 0 _aEssentials of Services Marketing :
_bConcepts,strategies and cases /
_cK.Douglas, Hoffman
250 _a2nd ed.
260 _aPhiladelphia :
_bHarcourt Collegs Publishers,
_c2002.
300 _axxi,569p. :
_bill.
520 0 _aBusiness
556 _a05\30\02
650 1 7 _aMarkets
_2Spines
650 1 7 _aServices Market
_2Spines
999 _c5505
_d5505
526 _bib