000			01541nam\a2200301\a\4500
001			56742
005			20231127091025.0
008			231127s2017 ne b 001 0 eng
010			_a9781138685192
020			_a9781138685192
040			_aDLC _cDLC _dBD-DhIUB
082	0	0	_a659.2930776 _222 _bK311t
100	1		_aKolb, Bonita M.
245	1	0	_aTourism Marketing for cities and towns : _busing social media and branding to attract tourism / _cBonita Kolb.
250			_aSecond edition
260			_aNew York: _aBoston : _bRoutledge , _c2017
300			_axvi, 310 p. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aTourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
526			_aSBE _bmkt _lREF
541			_aKarim
650		0	_aCity promotion.
650		0	_aTourism _xMarketing.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
942			_2ddc _cBK
999			_c56742 _d56701