000			01432nam a22002897a 4500
001			57019
005			20240718120424.0
008			240718s2013 ncuao b 001 0 eng c
020			_a9780822353515 (cloth : alk. paper)
020			_a9780822353638 (pbk. : alk. paper)
040			_aBD-DhIUB _cBD-DhIUB _dBD-DhIUB
082	0	0	_a306.3 _223 _bY24p
100	1		_aYano, Christine Reiko.
245	1	0	_aPink globalization : _bHello Kitty's trek across the Pacific / _cChristine R. Yano.
260			_aLondon: _bDuke University Press, _c2013
300			_axiv, 322 p. ; _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 299-312) and index.
505	0		_aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
526			_aLIB _lRJP
541			_aRJP
600	0	0	_aHello Kitty _c(Fictitious character)
650		0	_aExports _zJapan.
650		0	_aCharacter merchandising.
650		0	_aGlobalization.
651		0	_aJapan _xCommerce.
942			_2ddc _cBK
999			_c57019 _d56978