| 000 | 00837nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00004695 | ||
| 008 | 110328s1996 nyua g 000 0 eng d | ||
| 020 |
_a0135770572 : _cTk.486.00 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8009 _219 |
| 100 | 1 | _aQuelch, John A. | |
| 245 | 0 | 0 |
_aCases in marketing management and strategy : _ban Asia-Pacific perspective / _cJohn A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPrentice Hall, _c1996. |
||
| 300 |
_axi, 507 p. : _bill. ; _c23.5 cm. |
||
| 520 | 0 | _aBusiness | |
| 556 | _a1999-03-16 | ||
| 650 | 1 | 7 |
_aMarket management _2Spines |
| 650 | 1 | 7 |
_aMarket planning _2Spines |
| 700 | 1 | _aLeong, Siew Meng | |
| 700 | 1 | _aAng, Swee Hoon | |
| 700 | 1 | _aTan, Chin Tiong | |
| 999 |
_c6511 _d6511 |
||
| 526 | _bgm | ||