| 000 | 00671nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 00004923 | ||
| 008 | 110328s1999 maua g 000 0 eng d | ||
| 020 |
_a0256262535 : _c _26.95 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aArens, William F. | |
| 245 | 0 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bIrwin\McGraw-Hill, _c1999. |
||
| 300 |
_axxxii, 567 p.+ vp : _bill. ; _c27.5 cm. |
||
| 504 | _aIncludes index and bibliographical references | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1999-05-27 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 653 | 0 | 0 | _aAdvertising |
| 999 |
_c6738 _d6738 |
||