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| 005 | 20250926020002.0 | ||
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| 040 |
_aBD-DhIUB _cBD-DhIUB |
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| 082 | 0 | 4 |
_a658.802 _219 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 0 | 0 |
_aStrategic Marketing / _cDavid W. Cravens |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2000. |
||
| 300 |
_axvi, 752 p. : _bill. ; _c23.5 cm. |
||
| 504 | _aIncludes index and bibliographical references | ||
| 520 | 0 | _aBusiness | |
| 556 | _a2000-05-30 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 1 | 7 |
_astrategy _2Spines |
| 999 |
_c7880 _d7880 |
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| 526 | _bmkt | ||
| 942 | 0 | 0 | _01 |