| 000 | 00842nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00002048 | ||
| 008 | 110328s1963 nyua g 000 0 eng d | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aLucas, Darrell Blaine | |
| 245 | 0 | 0 |
_aMeasuring advertising effectiveness / _cDarrell Blaine Lucas, Steuart Henderson Britt |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Book Company, _c1963. |
||
| 300 |
_axi, 399 p. : _bill. ; _c23.5 cm. |
||
| 490 | 1 | _aMcGraw-Hill series in marketing and advertising | |
| 520 | 0 | _aBusiness | |
| 556 | _a1995-11-15 | ||
| 650 | 1 | 7 |
_aPublicity _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 653 | 0 | 0 | _aAdvertising |
| 700 | 1 | _aBritt, Steuart Henderson | |
| 830 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 999 |
_c9009 _d9009 |
||
| 526 | _bmkt | ||